Getting quality links to your website - this includes one way links and link exchanges, and these links hold more weight if they are closely related to the information on your own site.

Meta tags include:

• <title> tags -
• This is the title in google search. Add your main keywords here, but make this tag readable for people viewing the information.
• Keep the description under 90 characters.
  
  
• <description> tags - a very important tag to Google and other large search engines.
• This is the information that shows up under the title in google search. Add your main keywords here, but make this tag readable for people viewing the information.
• Keep the description under 250 characters.
  
  
• <keyword> tags - not used by most search engines, but some smaller engines still use these tags.
  
  
• <img src alt> tags - tags added to your images that describe the image:
• i.e. - <img src="image1.jpg" alt="tag1, tag2, tag3">.
• use only three tags per image, or it could appear spammy to search engines.