Artist Website Design



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Great Images Make A Great Art Website

On the things to remember when building an art website page, we stated that "images are your most important asset". Here's how to make your images stand out:

Take clear, focused pictures - Artworks contain lots of tiny details - even large abstracts that only contain flat blocks of color have details that your viewers want to see. From the individual strokes of the paintbrush, to the surface texture, to the lighting effects produced on the surface of a sculpture - these are all details that your viewers want. If your pictures are taken from too far away or are out of focus, your viewers are missing the tiny details of your artwork. This could translate to missed sales.

Have good lighting for your pictures - natural lighting is best. When natural lighting is not available or you want a neutral background, a light box is a good alternative. Here is our set of plans for creating a light box.

Make a link to high res images - also remember that larger images give better detail. Thumbnails and larger gallery pictures are essential, but viewers need to be able to see a high resolution image. Putting high res images in your galleries would consume too much bandwidth, but a link to your high res images lets your viewers choose which pictures they want to download. Don't forget that size does matter for images! You need a program that can optimize your images (such as photoshop or gimp) to reduce download time.

Putting all of these tactics together:

Click on the picture to view a high res image:
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An example of a bad picture - out of focus, underexposed, with a distracting background. The details are not visible, the subject is too far away, and there is no high res image.
This is much better - great exposure, a neutral background, closeup, cropped, and in focus. This picture highlights all the tiny details of this artwork. Picture was taken using a lightbox, and the background was lightened with Photoshop.

Make sure the subject of your picture doesn't blend with the background. This sounds like common sense, but if you look at the elephant sculpture on the left you'll notice that the back leg blends with the plant in the background. When I took this picture, I did not notice this. Perhaps this speaks more about my intelligence than I would like for it to, but I'd prefer to think that I am just used to looking at this sculpture. When you know what your subject looks like (and what artist does not know exactly what their artworks look like?) it's hard to see it from someone else's point of view. When I look at the picture on the left, I see the same sculpture I always see, with every detail intact. Unfortunately, I'm the ONLY one who sees those details from this picture.



More tips:

  • If you normally use a polarizing lens on your camera, remove it before taking pictures of your artworks. It will cast a bluish tint onto your pictures.
  • Take pictures from multiple angles - the images that you use (or don't use) can determine whether your online presence is successful or not. Artworks that can be viewed from different angles should be photographed from different angles so that your viewers can see the many different aspects of your work. In other words, you need multiple images for 3-dimensional artworks. You may also need multiple images of 2-dimensional artworks (close-ups of certain sections, pictures showing what your work looks like framed, etc.)






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Handmade Clay Pendants, Earrings, & Other Jewelry
**Coming Soon** - Original jewelry designs by clay artist Jen Pratt. Each clay pendant design is handmade and fired. The artist then creates a mold to cast multiples of each design. Clay pendants are then hand cast, fired, and finished by the artist. Every pendant is completely unique - no two are exactly alike!


www.dickblick.com

Copyright 2011, Artist Jen Pratt, Equus Studio - horse art & clay art by horse artist Jen Pratt
Contact: Jen Pratt | 417-763-0428 | jen (at) jenpratt (dot) com


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