1. Take clear, focused pictures
2. Have good lighting for your pictures - natural lighting is best
3. Take pictures from multiple angles for 3D works - choose flattering angles
4. Take multiple pictures of 2D works - watch for warped perspective
5. Make a link to High Res images - at least 800 pixels wide or tall

Information about your artworks - while images are your biggest asset as far as customers are concerned, search engines prefer content. If you have read any information about building websites, chances are you have come across the phrase "Content is King". The same is true for a site that is mostly dependent on images. The images can get your potential buyers to be interested in your work, but without sufficient information that interest may never grow into a sale. Likewise, if search engines ignore your website due to a lack of content, your potential buyers may never even find you!

Helpful information about your artworks includes things like:

size, medium, and price (see next section) any special techniques or materials that you use your inspiration to create the artwork any other information that you feel would be useful to viewers of that specific work of art

^ Check out my "Pumpkin Patch 1" clay sculpture to see what types of information I include with my works.

Include the price! - Through my own quest to build an art website, I have subscribed to a few SEO newsletters (and I would suggest the same to anyone who wants to build a website). I have discovered that many potential buyers who may be interested in products (artworks) are turned off by the idea of filling out a form to find a price. That said, well known artists that already have an established client base may not be hindered by this, but many artists (especially emerging artists) will probably gain more interest from potential buyers by including all information about their work on their website - including the price.

	A nice gallery for your artworks is essential, but coding intensive. If you don't have the patience for learning to code, there are many web designers who put codes online for you to use! See the coding for the simple html / javascript artwork gallery used throughout this website. google "free web gallery codes" - add the keyword php, javascript, or whichever programming language you prefer.
^ Check out my "Andalusian 1" horse drawing to see a modified version of the gallery code above. Also, many programs include options for galleries, and many open source projects like Joomla have free options for building nice galleries.

Marketing yourself, not just your art - Many artists (including myself) have a hard time with this concept. A website needs to be professional yet personal. Ask yourself "why should potential buyers be interested in my artwork?" Having an interesting concept or technique for your art is a great start, but if people cannot connect with the artist they usually will not care enough to buy artwork from that artist. Also, if you have another online presence (facebook, etsy, etc.) let your viewers know - put links on your website so they can follow you on other sites. For more about marketing and promoting your artworks, visit the marketing your artworks page.